What Are the Best Upcoming Trends in E-Commerce?

E-Commerce has revolutionized our lives and in particular the retail sector. From the very humble beginnings in the 1990’s it has come a long way and has become an inseparable part of our lives. It has evolved in a major way by improving its capabilities, returns policy, integration and customization and future is going to be more dynamic with major trends coming your way. Let’s discuss some of the trends which we can witness in the coming years. E-Commerce development companies in India would have to cater to higher demand because of these changes.

• E-Commerce sales have been growing at a scorching pace and are projected to reach 4.5 trillion in 2021. This has led to mushrooming of E-Commerce stores where every company wants to have an online presence. People were apprehensive to buy online previously but not anymore, online shopping is fast becoming the preferred choice of buying.
• With 2020 being clearly affected by the pandemic Covid-19, there were national lockdowns that clearly had a severe impact on the social movement of people. This led to more a more people getting resorting to buying online, even the basic necessity like the grocery of a household was being bought online. This impact of Covid-19 on the retail sector and the buying behaviour is not going to go away and will continue in the coming future. The surge of online shopping has led to closure of many brick and mortar stores.
• There will be massive growth in the sale of E-Commerce products over the mobile. The Generation-Z is fuelling the massive growth in the sales of products through the mobile. They are constantly on the move and majority of their shopping is done over the mobile. E-Commerce web design and development sector has taken a note of it and the E-Commerce development packages include the design that meet the needs of a mobile version of website. By optimizing your website for mobile, you can reach to a larger pool of customers and increase your sales. Many of customers in the age group 18–35 are spending time online and purchasing online thereby forcing the companies to make the changes in their online marketing strategy.

• Social Media has changed the landscape of the E-Commerce sector. With sea of people using social media like the Facebook, YouTube and Instagram. E-Commerce companies have to make the changes that are able to do more promotions on the social media sites. Companies are using videos on these platforms to showcase their products. They are using platforms like the Shopify to link their online stores where the people can reach and buy their products.
• Influencers are going to play a major role in the sales as more and more companies try to use their massive following on the social media website to meet their objectives like increasing the brand awareness or the increase of sale. The influencers act as a brand ambassador for the company and put in efforts to change the buying preferences of their followers.
• There has been a rise in the number of people whose decisions have been impacted by the environmental concerns. Green Consumerism is on the rise and the companies need to take a note of it. They should change their practices and operational procedures that are more environmental friendly and showcase these to the consumers. This also include sourcing of the products or the raw materials from the suppliers which have best environmental procedures. Millennials are more concerned on this front and the impact can been seen in their buying behaviour.
• Many of consumers have become Ok with buying from the independent businesses. The Covid-19 pandemic has led them to buy from the brands that they have come to know the first time.
• Augmented reality is going to be adopted in a big way. One of the concerns of people buying online includes that they are not able to see the products online. Augmented Reality helps to allay these concerns and help the customers know more about the product and explore the products in a way they would have done it first-hand.
• Personalization is going to be key for the online stores to keep their customers happy as more and more people are turning to the companies that are offering a more personalized solution to their needs. E-Commerce companies have acknowledged these concerns and are making changes to strengthen the bond with the customers.

E-Commerce sector has been affected by technology and the changes in the consumer behaviour. The approach has to be changed so that companies are able to offer customized experiences to build a long lasting relationship.