How to Build Corporate Videos for Trust building
You can inspire customers to see you as a competent, trustworthy, and empathetic brand with good videos! After all, there are already enough trends in video marketing to highlight this little nugget. So, if you want to have a relevant online presence for your platform, using corporate video is the way to go.
Leverage the power of product videos
One of the biggest challenges your eCommerce business faces is that customers don’t directly contact your product. They depend on “comprehensive descriptions” to acquire the information they require. But it can be tough and unappealing to figure out how a product can work from written overviews and pictures alone.
A challenge that you can almost entirely get around with the good videos in place.
Product videos allow you to present what you offer and all of its features in a direct and engaging format. They are especially useful for letting your audience see how others are using and benefiting from your solutions.
Introducing Ease Of Use And Versatility With Ecommerce Product Videos
Take this product video as an example. The premise is simple: go through a demonstration of a persistent side table and use it for different purposes. But what’s smart is how they’ve taken the time to combine the description with easy-to-follow instructions for setup, which most customers considering making a purchase will find useful and compelling.
As you can see, product videos are versatile tools that you can reuse to solve different problems.
Close-up videos are ideal for products that contain a lot of detail or fine craftsmanship. They show your product up close with good lighting and from different angles. Ideal for products where appearance is a significant attraction: jewelry, art, some technological gadgets.
Explore the Potential of a Good Story with Explainers
How-to videos have perfected the art of communication. They combine all art forms — visual animation, storytelling, and music to create an engaging piece that addresses your audience’s interests and weaknesses.
There are no set rules for creating a compelling explainer video except this: opting for a shameless promotion with them would be a waste of their potential!
Framing a problem to introduce a solution with explanatory videos
Watch how this explainer character animation video begins by establishing a common situation for anyone in charge of large groups: how to solve the problem of attendance and communication between teams.
It is only in the middle of the room that they present the product’s attributes, and once they do, they go into the details. However, it’s because they’ve developed an intelligent narrative and compelling character setting the issue at stake that the message gets through.
Using Wisdom from Past Customers with Testimonials for Ecommerce Videos
Testimonial videos make this reach to the following level, offering an unbiased, fresh perspective on your product from a neutral third party. These videos feature customers who have interacted with your brand before, usually commenting in the form of interviews about their personal experiences and how they have benefited from your help.
Tips for producing top-notch testimonials
The testimonial style has been around for a while now, so you probably already know what it takes to make it a good one, whether you realize it or not. However, it’s worth pointing out that you should always use real clients, and cool inserts and edits are crucial to making them attractive.
Except that, some general principles are here you’ll wish to follow for eCommerce testimonial videos:
Make it a conversation. While it is essential to prepare the topics for discussion, you should always allow clients to speak honestly and at length.
In summary
Video content is a powerful force in digital marketing today because it is a dynamic tool for building trust with your prospects. To build trust with your brand, you need to pay attention to your audience’s context and need reliable information about your product.
